Erawan interactive was born back to late 1991, when our forerunner company, PAC Graphics Ltd, was founded in Birmingham, United Kingdom. This start-up enterprise was part funded by an innovation grant from the local government authority.
The company consisted of two part-time staff working nights and weekends, with one full-time administrator. The original equipment inventory read:
The company's client base was formed within the local University community, with lots of editorial work, presentation graphics, and some posters. This was at a time when most computer users were laboring pre-Windows 95, and WYSIWYG word processors were a dream for PC (DOS) users. Indeed, locally within the campus of Birmingham University, the de facto word processor, Chi-Writer, was more akin to a DOS text editors (not even approaching the functionality of notepad or textedit) than a tool for creating attractive printed documents. The dawn of desktop publishing (DTP) was about to change the workflow of designers and the expectations of customers.
The use of QuarkXpress and Illustrator gave us a quantum leap in terms of our ability to present work with more creative flair and flexibility. This was particularly evident in layout of complex data, where rudimentary treatment of tables and graphs was the norm.
We have retained the spirit of innovation in terms of editorial design and extended our knowledge across print and online channels.
Essential to our success is continual investment in technology and personnel. Through our acquisitions and upgrades we own superb quality printing and finishing equipment, fully integrated Mac OS and Windows networks and all the application software packages required to support our clients.
We recently integrated NUR macroprinting technology to our large format production system at our production plant in Chaochengsao (60 km from our Bangkok office).
Other key equipment includes:
The right equipment is of course nothing without the experience, commitment, and expertise of our staff. Established in 1991 in the UK and 1999 in Thailand, we have been in the industry since the early days of the digital press and have built up a reputation for providing the highest quality, reliable service at the most competitive prices in the business. You can take comfort in our technical know-how, friendly and helpful attitude, and pragmatic approach to problem solving.
ERAWAN INTERACTIVE is a print, graphic design, and exhibition company dedicated to providing an integrated, seamless pathway from concepts, and design right through to printing, finishing and delivery of publications and communications. Through key acquisitions of promising local companies, investment, modernisation, and training, we have created a company that is committed to excellence in strategic communications, creative design and printing.
In the ten-year development process to date, we taken many of the ideas, principles of openness and transparency, and credibility and expertise from our UK business and merged it with the wealth of creative and technical talents available here in Thailand.
We are committed to the ongoing advancements in the three key areas of our print division; digital offset, lithographic offset and large format. Technological advancements are changing the print industry for the better, creating added value for customers and allowing us to produce printed materials on an ever increasing range of stocks with innovative finishes at lower prices and with faster turnaround times. We are committed to keeping pace with the hardware and software developments that are streamlining the industry and making creative expressions all the more accessible.
"Our staff are skilled at working across many digital platforms, including online technology across a range of platforms and devices. Our recruitment strategy seeks for the modern day creative with the ability to design across multiple platforms and channels."
We are committed to being flexible, providing our clients with a range of choices; choices in their production pathways, choices on how they deploy work across print, online, or mobile devices. We are flexible in our approach to workflow, we understand that each job is unique and our clients may run into unexpected delays, or wish to make last minute changes. We work with these caveats in mind.
We are flexible in our skill sets; each of our staff is an all-around performer, understanding all parts of our business. Our design staff are trained in communications theories, they understand how the print press works and work according to a standard operating procedure that demands that tasks are undertaken so to facilitate multi-channel deployment. There are no quick fixes or work-arounds, hacks or cheats. Our work is originated to allow it to go in print, online, and on large format with a minimum of change. We pride ourselves on an attention to detail, we target the latest methods and make sure our work adheres to them.
We seek to deliver an uncompromising level of personalized service to our customers by continually improving our products & services. We are open and honest, if we make a mistake we will put our hands up and work with our client to make it right. We firmly believe that it is a measure of our collective character how we deal with difficulties, they occur from time to time and we pride ourselves on their satisfactory conclusion.
Our clients range from freelance designers, agencies, and SMEs, to multinational corporations both here in Thailand, throughout the Asia-Pacific region and around the world. Some are graphics professionals looking for a reliable disk-to-print bureau while others rely on us to recommend solutions for their display requirements, source and manipulate images, originate all the artwork and produce the final product, ready to exhibit.